Flower subscriptions are everywhere now, but most people don't know what they're actually signing up for. Here's an honest breakdown from someone who runs them professionally.
What a subscription actually is
You pick a frequency (weekly or fortnightly), a size and a vibe. We deliver a fresh arrangement on the same day each week or fortnight. Each one is different because we work with what's in season, but the style stays consistent.
It's not a box of random stems. It's a designed arrangement, hand-tied, that changes with the season.
Who it's for
Subscriptions work best for: people who love flowers but forget to buy them, offices that want a lived-in feel, anyone who gets tired of the same supermarket bouquet, and people buying for someone else who can't pick flowers themselves.
They don't work for: people who want to choose every stem, anyone on a tight budget (weekly adds up), or people who travel a lot and won't be home to enjoy them.
Weekly vs fortnightly
Weekly is for people who want flowers as a fixture, not an event. It's the office standard and the 'I want my kitchen to smell like a garden' option. Fortnightly is the budget-friendly middle ground and works well for smaller homes.
We don't recommend monthly. Flowers don't last a full month, and the arrangement quality drops when stems are held too long.
The cost reality
Weekly subscriptions start at $75-$95 depending on size. Fortnightly is around $85-$120. Compare that to buying a $60 bouquet every week from the supermarket: you're paying slightly more for better flowers, no shopping trip, and arrangements that actually look designed.
What happens when you want to pause
Life happens. Holiday, busy week, just need a break. You can skip a week or pause the subscription entirely with a day's notice. No fees, no guilt trips.
Want to try one? Get in touch or see our corporate subscriptions if it's for an office.
